Brandweek Packaged Goods

Online spending is expected to increase 10 percent this year.

The energy drink marketer has put its U.S. media assignment into review.

This comfort food brand is thriving in a downturn by presenting mealtime as a respite.

Brand exec Gary Osifchin explains why this gum really pops thanks to social media.

Two weeks after launching Pop-Tarts World, the brand is savoring the buzz.

Quaker chief marketing officer Kirsten Lynch discusses the upcoming campaign.

Contest for fem care brand aims to take panty assortments from 'drab to fab.'

Ad critic Barbara Lippert praises 'killer' outing with a well-spoken zombie on a city bus.

Both the Energizer and Eveready brands will be handled by TBWA.

Professionals now have additional time to refine their entries.

New effort builds on the 'Shards O' Glass' Super Bowl spot.

Fabric softener brand touts a new formula in print and TV ads, and on Facebook.

The company last conducted a review of its global account three years ago.

The scope of work includes traditional and digital media planning and buying.

It's 2010 and apparently what's new is a 73-year-old deodorant.

The packaged goods maker is dishing out some criticism at its competitors.

The brand's campaign has been a huge viral success, but has it increased sales?

The brand's major media spending exceeded $80 million last year.

The brand's push has kept up with the high metabolism of the Internet.

Multiyear marketing deal aligns Unilever brands with TW content and audiences.