PromotionLINK Blog

What will CPG companies do when the economy turns around? Apparently more of the same according to a recent piece in Brandweek http://bit.ly/csAWVz. Last year, most packaged goods companies pushed a value message. As we see a few green shoots appearing in the econmomy, apparently consumers are taking a more cautious and conservative attitude with their wallets. Campbell Soup exec Denise Morrison said “Keeping the value proposition with consumers is very important in this [post-recessionary] economy. There have been changes to the shopping behavior.”