PromotionLINK News

Pharma (Slowly) Goes Digital

Brandweek Packaged Goods - Thu, 09/02/2010 - 11:43
Online spending is expected to increase 10 percent this year.


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Red Bull Media in Play

Brandweek Packaged Goods - Wed, 09/01/2010 - 01:00
The energy drink marketer has put its U.S. media assignment into review.


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Marie Callender Beckons Consumers to 'Savor' Meals

Brandweek Packaged Goods - Sun, 08/29/2010 - 12:05
This comfort food brand is thriving in a downturn by presenting mealtime as a respite.


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Silly Social Stunts Propel Stride Gum

Brandweek Packaged Goods - Sun, 08/29/2010 - 12:04
Brand exec Gary Osifchin explains why this gum really pops thanks to social media.


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Kellogg's Times Square Strategy Pops

Brandweek Packaged Goods - Wed, 08/25/2010 - 02:19
Two weeks after launching Pop-Tarts World, the brand is savoring the buzz.


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Quaker Oats Preps 'Amazing' Plan

Brandweek Packaged Goods - Tue, 08/24/2010 - 02:27
Quaker chief marketing officer Kirsten Lynch discusses the upcoming campaign.


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Kotex Push Targets 'Period Panties'

Brandweek Packaged Goods - Sun, 08/22/2010 - 01:03
Contest for fem care brand aims to take panty assortments from 'drab to fab.'


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Zombie Enlivens Starburst Spot

Brandweek Packaged Goods - Tue, 08/17/2010 - 11:08
Ad critic Barbara Lippert praises 'killer' outing with a well-spoken zombie on a city bus.


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Energizer Consolidates Global Creative Account

Brandweek Packaged Goods - Tue, 08/17/2010 - 01:41
Both the Energizer and Eveready brands will be handled by TBWA.


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CLIO Healthcare Awards Extends Deadline

Brandweek Packaged Goods - Tue, 08/10/2010 - 04:23
Professionals now have additional time to refine their entries.


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Ad of the Day: Truth 'Spheres'

Brandweek Packaged Goods - Thu, 08/05/2010 - 04:00
New effort builds on the 'Shards O' Glass' Super Bowl spot.


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Downy's Fresh Pitch: Clean Sheets for a Week

Brandweek Packaged Goods - Mon, 08/02/2010 - 12:41
Fabric softener brand touts a new formula in print and TV ads, and on Facebook.


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Johnson & Johnson Conducts 'Pre-Review'

Brandweek Packaged Goods - Thu, 07/29/2010 - 12:27
The company last conducted a review of its global account three years ago.


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Alberto Culver Picks Maxus

Brandweek Packaged Goods - Tue, 07/27/2010 - 04:37
The scope of work includes traditional and digital media planning and buying.


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Opinion: Sugar and Old Spice

Brandweek Packaged Goods - Tue, 07/27/2010 - 02:24
It's 2010 and apparently what's new is a 73-year-old deodorant.


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Dawn Takes the (Rubber) Gloves Off in New Campaign

Brandweek Packaged Goods - Sun, 07/25/2010 - 01:03
The packaged goods maker is dishing out some criticism at its competitors.


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Old Spice Campaign Smells Like a Sales Success, Too

Brandweek Packaged Goods - Sun, 07/25/2010 - 01:00
The brand's campaign has been a huge viral success, but has it increased sales?


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Advil Looks at Five Shops

Brandweek Packaged Goods - Mon, 07/19/2010 - 03:44
The brand's major media spending exceeded $80 million last year.


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How Old Spice Ruled the Real-Time Web

Brandweek Packaged Goods - Thu, 07/15/2010 - 09:30
The brand's push has kept up with the high metabolism of the Internet.


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Time Warner, Unilever Renew Partnership

Brandweek Packaged Goods - Tue, 07/13/2010 - 02:41
Multiyear marketing deal aligns Unilever brands with TW content and audiences.


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